Found via Metafilter:
It’s Bookswim! It’s like Netflix, except with books! And it’s only twenty-five bucks a month!
I wonder if the marketing geniuses behind this know that libraries are, y’know, free. You can even renew books if you aren’t done with them by the due date. That’s also free. And if you want a book your library doesn’t have, they can use interlibrary loan to get it from another library that does have it. That’s free, too.
The only way I can ever imagine this working would be for the big bestsellers, like the Harry Potter books, where there would be a wait list involved. Or maybe a community that doesn’t have a library in easy distance. Otherwise? Going the way of pets.com.